Your Guide to a Seamless Move Without Losing Business

Making the move to your own luxury salon suite is an exciting step in your beauty career. While The Suites Spot in Los Alamitos provides the perfect setting for elevating your business, successfully transitioning your existing clients requires careful planning and clear communication. Follow this comprehensive checklist to ensure a smooth transition that keeps your valued clients excited and loyal throughout the move.

Start Early: 4-6 Weeks Before the Move

– Create a master list of all current clients with their contact information

– Draft a professional announcement message that includes:

  – Your moving date

  – New location details and directions

  – Explanation of the enhanced experience they’ll enjoy

  – Your excitement about providing more personalized service

  – Any special promotions for first visits to the new location

– Begin mentioning the upcoming move during appointments

– Take photos of your new space at The Suites Spot to share with clients

Consider this period your foundation-setting phase. Take time to segment your client list based on visit frequency and services booked to personalize your communication approach. Remember that your most loyal clients deserve to hear the news from you personally during their appointments, rather than through mass communication. 

Communication Strategy: 3-4 Weeks Before

– Send personalized emails to your client list

– Post announcements on all social media platforms

– Create business cards with your new location information

– Document which clients have been notified and confirmed

This is also an ideal time to start a countdown on your social media, sharing behind-the-scenes glimpses of your preparation process. Consider creating a video tour of The Suites Spot to help clients visualize the upgraded experience they’ll receive. Remember to highlight the convenient location just off the 605 and 405 freeways and the dedicated parking available for their visits.

Physical Preparation: 2 Weeks Before

– Order new salon supplies and products

– Design your new space layout

– Create signage for your suite

– Update your website with new location details

– Set up a Google Business Profile for your new location

– Take advantage of The Suites Spot’s amenities by familiarizing yourself with:

  – 24/7 access system

  – Laundry facilities

  – Color processing room

  – WiFi setup

  – Fill out The Suite Spot’s “Stylist Directory” form 

This is the perfect time to evaluate your service menu and consider any upgrades or new offerings you’d like to introduce in your new space. Take advantage of The Suites Spot’s modern aesthetic to create an Instagram-worthy environment that clients will love to visit and share on social media. Consider implementing a referral program to launch with your reopening.

Final Week Preparations

– Send reminder messages to all clients with upcoming appointments

– Post “Coming Soon” teasers of your new space

– Set up your suite with:

  – Organized storage

  – Retail product displays

  – Personal touches that reflect your brand

Use this week to do several trial runs of your setup, ensuring all equipment is working properly and your space flow is optimal. Consider creating a special ambiance with music and scent choices that align with your brand. 

First Month in Your New Space

– Send follow-up messages to clients who haven’t yet booked

– Ask for reviews from clients who visit the new location

– Post photos of your completed suite

– Encourage clients to tag your location on social media

– Consider hosting a small open house event

This is a crucial time for gathering feedback and making any necessary adjustments to your new setup. Pay special attention to timing between clients and how your new space’s flow is working. Document positive client reactions and testimonials about the upgraded experience to share with potential new clients who might be considering your services.

Pro Tips for Success

1. Emphasize the Benefits: Let clients know how your move to The Suites Spot will enhance their experience with:

   – Private, one-on-one service

   – Flexible scheduling with 24/7 access

   – Enhanced safety and cleanliness

   – Luxurious, spa-like environment

2. Address Concerns Proactively: Be prepared to discuss:

   – Parking availability

   – Direction to the new location

   – Any pricing changes

   – New policies or procedures

3. Maintain Consistency: Keep your:

   – Service quality high

   – Personality and rapport the same

   – Regular appointment schedule when possible

   – Product recommendations consistent

Don’t forget to leverage The Suites Spot’s prime location and modern amenities as selling points for your transition. The professional atmosphere and dedicated client parking can help justify any service upgrades or pricing adjustments you may be implementing. Remember that your elevated environment often leads to elevated client expectations, so use this opportunity to refine your service protocols.

Remember, your move to The Suites Spot represents growth and elevation in your career. Share that excitement with your clients while ensuring they feel valued and informed throughout the transition. With proper planning and execution of this checklist, you can expect to retain your loyal clients while attracting new ones in your upgraded, professional environment.

Need help executing your transition plan? Contact The Suites Spot today at (424) 279-4091 or visit us at 10900 Los Alamitos Blvd, Los Alamitos, CA 90720 to learn more about our luxury salon suites and comprehensive support for beauty professionals.